Super Bowl Funnies and Flops
MY TOP FIVE
- Fed-Ex
- Bud Light: Revolving Fridge
- Budweiser: Stadium Cards
- Toyota Tacoma
- Motorola Pebl
MY BOTTOM FIVE
- Outback
- Diet Pepsi (both of ’em)
- Blockbuster
- Emerald Nuts
- Pizza Hut Cheesy Bites
Read on for the rest of my semi-not-really-expert opinion…
Well, the Big Game is over and it’s time to look at the results – exactly what ads worked and didn’t (in my uneducated, beer-swilling opinion, that is). Here are my views:
- Full Throttle – 7: Amusing, if simplistic. But “Get Your Man Out”? Brokeback Power Drink, anyone?
- McDonald’s Hamster – 5: Decent idea, but less than great implementation.
- Click! – 4: Looks like a dumb movie, and the trailer wasn’t very good.
- Tostitos – 6: Amusing but too basic.
- Pizza Hut Cheesy Bites – 3: Jessica Simpson not withstanding, this was dumb.
- ATT/SBC – 4: Boring – their non-Super Bowl commercial was better.
- Disney World – 8: Good concept and well done.
- Blockbuster – 2: You spent how much for this commercial to be aired?
- Bud Light: Hidden Bottles in Office – 8: Funny stuff for their first commercial.
- Burger King Whopperettes – 6: Truly bizarre but just enough to be interesting, particularly the pile-on.
- Sierra Mist – 7: I’m not a big Kathy Griffin fan, but this was amusing.
- Bud Light: Revolving Fridge – 9: Best one so far at this point, typical of AB’s historically great SB ads.
- 16 Blocks – 3: Didn’t make me want to see this in the least.
- Toyota Camry – 5: Cute but in the end ‘meh’.
- Fed-Ex – 10: Dinosaurs, humor, cave men – and the finale was great.
- Bud Light: Bears – 8: Just silly, but amusing.
- V for Vendetta – 5: Movie could be okay, but this trailer didn’t sell it.
- Diet Pepsi: P. Diddy – 2: dumb, Dumb, DUMB.
- Aleve Vulcan – 6: Not great, but not bad for a product like this.
- Ameriquest: Doctors – 7: Funny, but not in the top 10.
- Bud Light: Rooftops – 7: Not bad, but not their best of the day.
- Diet Pepsi: Jackie Chan – 2: Somehow, they ALMOST topped the P. Diddy one.
- Cars – 5: Not bad, but how many kids are really watching this?
- RAV 4 – 6: Cool, but not that cool.
- Pontiac G6 – 4: Ho hum, another car ad that I barely remember.
- Budweiser: Horse Football – 9: It made me laugh – great animations.
- Mobile ESPN – 8: Great concept and execution.
- Careerbuilder: Business Meeting – 8: I liked it – but then again, I like monkeys in business suits. And Quiet Riot. Sue me.
- Escalade – 5: Like most modelling events – ho-hum and strange.
- MI:3 – 6: Philip Seymour Hoffman actually makes this interesting.
- Dove – 6: Hard to pan this one, but I’m not the demographic.
- Shaggy Dog – 4: Typically dumb Disney movie trailer.
- Ford Escape Hybrid – 7: I liked the Kermit angle.
- Michelob Ultra Amber – 8: Could have been better without the ending.
- GoDaddy.com – 4: Dumb – a waste of money.
- Poseidon – 5: Another remake. Yawn.
- Gilette Fusion – 6: Animation was decent, and I’m curious about whether it works; ergo, it worked.
- Overstock.com – 5: Okay, but too much of an “Oxygen Network” feel.
- Disney – 4: Yippee! NOT.
- Sprint – 7: Laughable violence.
- NFL – 8: Excellent concept and presentation.
- Desperate Housewives – 0: I was tired of this the first time it aired; by now I’m ready to change the channel.
- T. H. Properties – 4: Dumb, dumb, dumb.
- Ameriquest: Plane – 6: Amusing, if little else.
- MotoPebl – 9: Very cool.
- Sharpie Retractable – 5: ehh….
- Budweiser: Young Horse – 9: Inspirational – too bad it was still for such a bad beer.
- Nationwide – 6: I cracked a smile, but it was a bit odd.
- NFL Mobile – 7: The old guy’s delivery was classic – but another dig at the Cowboys?
- Hummer H3 – 8: Funny, but didn’t they run this before?
- PS Cleaner – 7: Amusing, but I can’t believe they spent that money on this.
- Careerbuilder: Jackass – 8: I thought this was the same old – and then they stepped it up a notch.
- Taco Bell: Crunch Wrap – 4: Um, yeah. Not doing it for me.
- Slimfast – 3: I disliked this commercial before the SB. And just as much during it.
- World’s Fastest Indian – 7: Good music and interesting trailer. But I have no clue what it’s about.
- Toyota Tacoma – 10: Brilliant.
- Sprint: Changeable rings – 8: Not great until the Benny Hill part.
- Acura MDX – 7: Great animation, but not that effective.
- Degree Stunt Men – 6: Good, but we’ve seen it before.
- Emerald Nuts – 3: I’m not sure why they would advertise in the SB, especially with something this stupid.
- Fidelity Investments – 8: Paul McCartney commercial is good, even if we’ve seen it before.
- Budweiser Stadium Cards – 10:Fantastic idea and excellently done.
- Pirates of the Caribbean 2 – 8: Best movie trailer of the day.
- MasterCard: MacGyver – 9: I’m glad they finally got around to this one.
- ESPN Mobile: Sitting – 7: Shorter verision not as interesting.
- Honda Ridgeline – 6: Interesting animation, and I liked Yosemite Sam, but other than that?
- Budwieser: Cheers – 7: Well done.
- World Baseball Classic – 8: Well done graphically and the tone was compelling, too.
- Running Scared – 4 – Not sure what this movie is about – and have no desire to see based on this trailer.
- Outback – 1 Really, really dumb.
- Westin – 4 Nice that they’re non-smoking, but not a big selling commercial.
So, that’s my take, as the average consumer.